Wednesday, July 21, 2010

1 | The Industry | Michelle Aboud | Primary Research

Michele Aboud - Fashion & Advertising Photographer

















21 July 2010

  • http://www.micheleaboud.com
  • Light with the feeling of light rather than the texture
  • Speak with great detail with client and they will be more relaxed
  • Go in calm, meet everyone, allow yourself enough time to be hydrated, relaxed and focused
  • Uses scrim often to soften sunlight - this makes the sun like a giant soft-box and allows soft directional lighting
  • When shooting tethered check everything in that photograph down to fingertips, not just face
  • HMI?
  • Car shot - composite - shot of model with correct lighting, waited until dusk, shot of car available light
  • Focusing spot for beauty head shots
  • Mainly 18-22 year old models in industry
  • Inspiration for lighting: Jean Loup Sieff French photographer 60s. Moody black and whites, contrasty, provocative
  • Editorial - no real client, at your cost, good for exposure. As the photographer you get in contact with magazines and ask for your work to get published as an editorial.
  • When something is not working - improvise. Couldn't access beach location with cars so Aboud shot it, printed a backdrop for $400 at pixel perfect, used it as a backdrop in the studio and lit it how she wanted. Hair shots generally not on location because of wind. This way she got the best of both worlds
  • Costs around $8000 to $12000 to shoot an editorial. Re-touchers generally charge $800-$1000 per 8-12 page editorial spread























Photography by Michele Aboud























Photography by Michele Aboud

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